Pfizer Launch LINE Stickers – Mr.Pfizer: Take Care Every Day
Leveraging digital media as an integral tool of Pfizer’s brand communications strategy with an aim to reach out and engage with Thai people to have a healthy lifestyle.
Bangkok, November 4, 2014: Pfizer (Thailand) Limited, one of the world's premier innovative biopharmaceutical companies launch Pfizer Thailand official LINE account, Mr.Pfizer and the gang.
November 4, 2014, the first day of Pfizer’s LINE stickers launch under the concept of Mr. Pfizer, Take care every day, created a set of stickers in 16 different actions. The set of characters comprising the leader, Mr. Pfizer, medical researcher is flanked by a lovely couple who always take care and support each other, Well (male character) and Care (female character). Throughout the campaign, users will be provided with regular health tips by Mr.Pfizer.
Kultida Leenabanchong, Corporate Communications Manager of Pfizer Thailand, outlined the company’s brand communication strategy “Our overall strategy is to increase our brand exposure through both online and offline media covering, LINE official account, web-banner, YouTube, radio spots and transit media. We emphasize on the ease of access to healthcare information by Thai people”.
Taking care of our own health is something that everyone should do. Therefore, communicating healthcare tip and information via LINE message seem to suit current consumer’s lifestyle.
Pfizer, being one of the world’s premier pharmaceutical companies, would like to reach out to a wider audience; as such, this campaign is to stay engaged with Thai consumers and wish them to have a healthy lifestyle. Stay healthy stay tune with Mr.Pfizer.
Free Download from 4 November till 3 December 2014.
Mr.Pfizer and the gang
LINE ID: PfizerThailand
Ms.Kultida Leenabanchong, Corporate Communications Manager, Pfizer (Thailand) Limited in Mr.Pfizer launching event at Pfizer Thailand office
Pfizer… One of the world's premier innovative biopharmaceutical companies.