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Creating a New “Faces of the Future”

Creating a New “Faces of the Future”

Pfizer Thailand Partnership with THPAAT for Smoking Prevention and Cessation in Women;

Pfizer Thailand recently joined hand with the Thai Health Professional Alliance Against Tobacco (THPAAT) launch a program called Woman’s Network for Smoke-free Thai Communities. This one year program is a part of “Faces of the Future” – Smoking Prevention and Cessation in Women, a new grants program initiated by Pfizer Foundation New York. The matching fund support from Pfizer Foundation and Pfizer Thailand totally US$ 70,000 aims at building capacity of women leaders and influencers who will play an important role in educating other women about the dangers of tobacco and their rights to advocate for smoke-free communities.

We are delighted and privileged to be working with the Thai Health Professional Alliance Against Tobacco again in this project. Not only does the success of this project help developing potential women who will lead responsibilities for promoting anti-tobacco campaigns in their local area, but also creating 6 pilot smoke-free communities which will be cited as model for further implementation throughout the country. It is our hope that the ties we have been fostering over the past years with THPAAT in various initiatives will prevent increased rates of tobacco use as well as pave the way for smokers in Thailand to quit smoking with holistic and quality treatment.” stated Kluaymai Nuchniyom, Head of Public Affairs and Communications, Pfizer Thailand.

In addition to Thailand, the Faces of the Future” Program is also implemented in other 9 countries across the globe, including Japan, Argentina, Russia, Pakistan, Hungary, China, Romania, Turkey and Venezuela. The fundamental proposed are to prevent increased rates of tobacco use among women and identify best practices for effective gender specific interventions and communications strategies. Totally, Pfizer and the Pfizer Foundation invested over 1 million US dollars in programs.