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ไฟเซอร์ เปิดตัวโครงการ Fit in 60 Days by Pfizer year 2 ตอกย้ำความมุ่งมั่นในการสนับสนุนวิถีชีวิตที่เสริมสร้างสุขภาพที่ดีในประเทศไทย

Bangkok, August 30, 2018 — Pfizer (Thailand) Limited celebrates its 60 years of business operation in Thailand with its strong commitment to enhance good health and well-being of the Thai people by launching “Fit in 60 Days by Pfizer Year 2” project so as to encourage Thai people to change their behaviors so as to prevent and reduce the risk of non-communicable diseases (NCDs).

Mr. Selim Sezgin, Country Manager of Pfizer (Thailand) Limited, one of the world’s premier biopharmaceutical companies, said that to align with Pfizer’s global mission, Pfizer Thailand is committed to working together for a healthier world by striving to strengthen its collaboration with healthcare professionals, medical institutions, academia, governments and local communities to support health education programs, diseases knowledge as well as access to innovative medicines and vaccines to improve people’s health and wellness.

Country Manager of Pfizer Thailand added that throughout the 6 decades in the kingdom of Thailand, the company is proud of its continued contribution to both country’s economic development and the health of the Thai citizens.

“We believe in prevention that it is better than cure; therefore, we launch ‘Fit in 60 days by Pfizer Year 2’ project to encourage and inspire the Thai people to take good care of their health with integrated approach by educating them through this 60-days campaign on maintaining the right balance of proper exercise, sleep, better rest, and healthy nutrition”, added Mr. Selim Sezgin.

NCDs such as cardiovascular diseases, diabetes, obesity, cancer, etc. are one of the nation’s critical public health issues. In Thailand, NCDs is the cause of 75% death cases or 320,000 people per year which is an average of 37 people per hour. Among the NCDs, Stroke ranked highest in the cause of death at 4.59% or 28,000 people followed by Ischemic Heart Disease, COPD, diabetes, high blood pressure respectively. The main causes of these diseases derive from eating high contents of sugar, salt and fat, drinking alcohol, smoking and lack of exercises. Currently, NCDs mortality rate tends to increase particularly among the working generations. Moreover, large numbers of patients with NCDs have to be hospitalized which affect the patients’ quality of life as well as the socio-economic growth1.

Ms. Siriwan Chuenchomsakun, Director of Corporate Affairs, Pfizer (Thailand) Limited added that the company has the ultimate goal of promoting good health and wellness in the Thai society including educating people about disease prevention. Fit in 60 days by Pfizer Year 2 project is held in conjunction with Startup Fitness led by Coach Paeng – Sathik Thanatak, renowned personal trainer together with the well-known nutritionist, Assoc. Prof. Dr. Preeya Leelahagul from Nutrition Science Group of Mahidol University, Faculty of Medicine Ramathibodi Hospital, and Dr. Niratchada Sap-anan, a neurologist from Bangkok Hospital to inspire and kick start the behavior changes to promote well-being among the Thai people. The 60 selected participants will have a chance to learn integrated healthcare approach from the masters of each field to enable them to maintain a right balance of proper exercise, healthy eating, sleep and rest taking habits.

‘Fit in 60 Days by Pfizer Year 2’ will open for application from today until September 16, 2018. Interested public will be able to enroll in the campaign by submitting a 2-minute self-introduction video clip with the reason why he/she wants to be healthy to During the 60 days in the campaign, the successful candidates will participate in 3 workshops to learn more about NCDs, behavior changes guidance for well-being, the healthy nutrition and eating habits, healthy sleeping, and the proper exercise, etc. Apart from the campaign activities, 10 episodes video will be broadcasted through social media platforms with education and knowledge shared by Startup Fitness team, Assoc. Prof. Dr. Preeya Leelahagul, and Dr. Niratchada Sap-anan. The participants will not only learn how to maintain a right balance for good health and well-being so as to prevent and control NCDs, but also have a chance to win prizes worth over 100,000 baht as a token of appreciation to their strong will and effort in accomplishing their healthy behaviors commitment.

During these modern days of internet era, on-line media and social media has played an important role and become a part of almost every household. People are bombarded with news and information posted and shared on-line. Most of the time, the news and information particularly on health and diseases are forwarded or shared without any consideration or thought on its accuracy or reliability. “We would like to encourage the readers to consider the reliability of the source of information. We also hope the education and knowledge sharing on healthy living via our campaign will effectively help prevent those who maintain their healthy lifestyle changes from NCDs”, said Ms. Siriwan.

Today’s modern technology and ever-changing environment affects our lifestyle and creates unhealthy behaviors on a daily basis; the neglect in health, improper nutrition, and poor sleep as well as lack of exercise, can cause many diseases, particularly NCDs which can be preventable. Therefore, we would like to encourage the general public to join our ‘Fit in 60 Days by Pfizer Year 2’ campaign to start changing themselves to be fit and healthier.”, concluded Ms. Siriwan.

1“NCDs fatality rate per hour in Thailand” Hfocus, August 8, 2018, Accessed August 18, 2018