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METHODS OF PROMOTION |
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Promotional materials for use by medical representatives |
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| 4.2.1
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Materials used by medical representatives such as detailing aids, hand-outs, leaflets, posters and leave-behind pieces, etc. should meet all requirements to those of journal advertising in points 4.1 (4.1.1 to 4.1.4) and must be handed out only to the healthcare professionals.
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| 4.2.2 | All giveaways and gimmicks which serve as brand name reminders shall include the brand name of the product and/or the logo and/or the company name. They are not to contain any promotional claims including promotional tag lines and or statements.
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| 4.2.3 | A giveaway/gimmick is an item of low monetary value which is intended to remind healthcare professionals of the existence of a product. The value of individual brand name reminders should be less than or equal to 500 Baht and it should be relevant to the practice of the healthcare professionals.
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| If you are able to reduce Total Cholesterol level by 1%, you will be able to reduce risk of having heart disease by 2%. Simple methods are to exercise regularly and avoid eating high-cholesterol food.
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