| 4.5.1 |
Medical representatives must be adequately trained and should possess sufficient medical and technical knowledge to present information on the company’s products in an accurate, current and balanced manner and cognizant of all provisions of this Code.
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| 4.5.2 |
Medical representatives should at all times maintain a high standard of ethical conduct in the discharge of their duties.
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| 4.5.3 |
Oral presentations as well as written or printed material must aim at accuracy, fairness, balance and good taste. No promotion should be used for off-label product claims.
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| 4.5.4 |
Unfair or misleading comparisons, or comparisons implying a therapeutic advantage which is not in fact justified, must be avoided by medical representatives.
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| 4.5.5 |
Medical representatives must not employ any inducement or subterfuge to gain a call; neither should any fee be paid for that purpose.
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| 4.5.6 |
Medical representatives must take adequate precautions to ensure that medical products in their possession are secure and stored in accordance with the recommended Storage Conditions.
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| 4.5.7 |
Companies must prepare and provide to medical representatives, detailed briefing material on the technical aspects of any product which is to be promoted.
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| 4.5.8 |
The practice of gaining or extending an interview on the pretext of carrying out a survey is to be avoided. This does not preclude the use of medical representatives to obtain bona fide survey information.
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| 4.5.9 |
Medical representatives must not use cross-channel sales method by using doctors’ name as purchaser in selling products to the drug stores.
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| 4.5.10 |
Medical representatives should dress professionally in business attire or uniform while performing their duties.
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| 4.5.11 |
Medical representatives should ensure that the frequency, timing and duration of appointment, together with the manner in which they are made, are such as not to cause inconvenience to the doctors, pharmacists or nurses especially in OPD.
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