|
|
 |
 |
| |
|
METHODS OF PROMOTION |
| |
|
Market Research |
|
| The sole purpose of these activities must be to collect data and not as a means to promote to and/or reward healthcare professionals.
|
| 4.9.1
| Methods used for market research must never be such as to bring discredit upon, or to reduce confidence in, the pharmaceutical industry. The following provisions apply whether the research is carried out directly by the company concerned or by organization acting on the company’s behalf.
|
| 4.9.2
| Market research must not in any circumstances be used as a disguised form of sales promotion and the research per se must not have a direct objective of influencing the opinions of the informant. The research design should be done in such a way that the data is unbiased and non-promotional.
|
| 4.9.3
| The identity of an informant must be treated as being confidential, unless he/she has specifically agreed otherwise. In the absence of this agreement it follows that the information provided (as distinct from the overall results of the research) must not be used as the basis upon which a subsequent approach is made to that informant for the purpose of sales promotion.
|
| 4.9.4
| Precautions should be taken to ensure that informants do not suffer as the result of embarrassment following an interview, or from any subsequent communication concerning the research project.
|
|
|
|
|
|
|
|
| |
|
|
| If you are able to reduce Total Cholesterol level by 1%, you will be able to reduce risk of having heart disease by 2%. Simple methods are to exercise regularly and avoid eating high-cholesterol food.
| |
