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PREMA CODE OF SALES & MARKETING PRACTICES, 8TH EDITION, 2008

CONTENTS

INTRODUCTION

BACKGROUND

COMMITMENTS OF PHARMACEUTICAL RESEARCH &
MANUFACTURERS ASSOCIATION (PREMA)

DEFINITIONS

PRINCIPLES

GENERAL PROVISION APPLICABLE TO ALL MARKETING PRACTICES

METHODS OF PROMOTION

	JOURNAL ADVERTISING

	PROMOTIONAL MATERIALS FOR USE BY MEDICAL REPRESENTATIVES

	TRADE DISPLAYS

	AUDIO-VISUAL MATERIAL

	MEDICAL REPRESENTATIVES

	SAMPLES

	GIFTS AND HOSPITALITY

	SYMPOSIA & CONGRESSES

	MARKET RESEARCH

	POST-MARKETING SCIENTIFIC STUDIES, SURVEILLANCE AND DISSEMINATION OF INFORMATION

	PROMOTION TO NON-HEALTHCARE (MEDICAL) PROFESSIONALS (OR GENERAL PUBLIC)

ADMINISTRATION

COMPLAINTS PROCEDURE

SANCTIONS

COMPLIANCE PROCEDURE

OPERATIVE DATA


	PReMA Code of Sales and Marketing Practices Download Pfizer Business Code of Conduct Download Global Policy on Interactions with Healthcare Professionals (GPIHP) Foreign Corrupt Practices Act (FCPA)

If you are able to reduce Total Cholesterol level by 1%, you will be able to reduce risk of having heart disease by 2%. Simple methods are to exercise regularly and avoid eating high-cholesterol food.