Members of PReMA are committed to the improvement of the health of mankind through research and development of new medicines/devices and the production and marketing of pharmaceutical products of reliable quality, in accordance with internationally defined standards of good practice.

As a part of their commitment to health-care, PReMA members have an obligation and responsibility to provide accurate information and education about their products to healthcare providers and users in order to establish a clear understanding of the appropriate use of the medicines/devices.

Promotional activities (marketing practices) must be conducted with high ethical standards. All product information should be designed to help healthcare providers improve service to patients. Information must be provided with objectivity, truthfulness and in good taste and must conform to all relevant laws and regulations. Claims for therapeutic indications and conditions of use must be based on valid scientific evidence. Clear statements with respect to side effects, contra-indications, and precautions should be included.

High standards of ethical behavior and conduct shall apply equally to marketing of pharmaceutical products.